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Crafting the Brand Positioning (Marketing Strategy) (PowerPoint PPT Slide Deck)
PowerPoint (PPT) 23 Slides
BENEFITS OF DOCUMENT
- Provides of The STP Process
- Provides of Choosing a Positioning Strategy
- Provides of Associations PODs & POPs Strategy
DESCRIPTION
Crafting the Brand Positioning (Marketing Strategy)
Lecture Outline
1. Brand Building
2. The STP Process
2. Marketing Segmentation
3. Marketing Targeting
4. Marketing Positioning
5. Choosing a Positioning Strategy
6. Associations PODs & POPs
7. Consumer Desirability Criteria for PODs
8. Deliverability Criteria for POPs
9. Examples of Negatively Correlated Attributes and Benefits
10. Identity and Image
Brand building is the process that implies using direct advertising campaigns to boost brand awareness, promote a specific product, establish connections and provide value to the target audience. It increases customer satisfaction, customer loyalty, and brand recognition.
Why is brand building important?
A brand is a crucial asset since it helps shape a positive perception of your business in consumers' minds. With its help, people become aware of your company's values, brand personality, and mission. If you succeed to create a strong brand, you can reap the following benefits:
1. increased recognition
2. high level of customer loyalty
3. word of mouth promotion
4. trust
5. credibility
Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, with marketing leaders crediting it for efficient, streamlined communications practice.
STP marketing focuses on commercial effectiveness, selecting the most valuable segments for a business and then developing a marketing mix and product positioning strategy for each segment.
As Martech continues to develop, so do opportunities for segmentation, targeting, and positioning. So whether you're brand new to STP or a seasoned veteran, it can be useful to take stock and double-check you're utilizing every chance you get to reach, interact with, convert and engage customers.
This PPT offers a comprehensive framework for developing a robust brand positioning strategy. It equips executives with actionable insights to effectively segment their target markets and refine their messaging for maximum impact.
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Source: Best Practices in Brand Strategy, Positioning PowerPoint Slides: Crafting the Brand Positioning (Marketing Strategy) PowerPoint (PPT) Presentation Slide Deck, UJ Consulting
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